MMSD requests proposals by qualified firms to research, create, and develop an implementation plan for a rebranding initiative for the district. Responses to this Request for Proposals (RFP) will provide MMSD with the information required to assess, evaluate and select a consultant based on prior experience, qualification, methodology and approach, and work performed in similarly sized school districts. It is important to note that this is a district-wide branding initiative rather than an initiative to brand any one department or school. Respondents should be aware that this initiative is a priority for MMSD. The consultant will work in close collaboration with the Senior Executive Director of Communications and/or their designee.
