1.4.1 Project Goals Our expectation is that this document will convey our goal to migrate and refresh our website on a functional and easy-to-update platform. The ideal and preferred Vendor will bring its own ideas based on industry expertise, technical capability, and client relations, guiding us to incorporate our goals into that vision. A key goal for the migration project is to create a functional, attractive, streamlined website that reflects UMCES’ identity and allows easy access for audiences to our research, resources, expertise, and educational programs. Our three main goals can be summarized as: 1) We want to migrate and refresh our current website away from the Drupal 7 platform to a user-friendly platform such as WordPress 2) We want to refresh and restructure the architecture of the website to sharpen usability and front-facing promotion and information sharing for our external audiences. 3) We want to articulate a strong identity as the go-to leaders for environmental science topics, highlighting expertise and faculty experts.