Media Plan - The Contractor must work with Idaho SHIBA to develop an ongoing media strategy and annual media plan to achieve the goals set forth in the RFP. The Media Plan must target Medicare beneficiaries throughout Idaho, with specific attention to limited income, rural, and Spanish-speaking beneficiaries. Direct Mail Campaigns - The Contractor must purchase mailing lists and coordinate mailing of various postcards based on established direct mail strategy. This includes Turning 65, pre-open enrollment, Treasure Valley, and rural targeted mailing. Brochures/Postcards - The Contractor must adhere to current brand standards and themes to revise, edit, design, and print brochures for volunteer recruitment as well as postcards for people turning 65, transitioning from Your Health Idaho to Medicare, and promoting the annual Medicare Open Enrollment period...
