Francis Marion University intends to secure a contractor to serve as the exclusive agent for a Domestic Trademark and Licensing Program. Contractor will act as the exclusive agent to license, protect, and promote the use of University marks and logos in connection with the marketing of various merchandise in a manner to preserve the integrity, character, dignity and reputation of the marks and logos as designating high quality merchandise. The University seeks a Contractor to sufficiently manage, safeguard and protect the University’s brand identity, build brand recognition and promote University products within the local area. In addition to the Indicia shown on Attachment 8 entitled “Francis Marion University – Official Logos” , any indicia adopted hereafter and used or approved for use by the University shall be deemed to be additions to the Indicia and shall be subject to the terms and conditions of the contract.
