To research, write and create the following items: 11 - :30 second television spots that are also formatted for digital/social media 11 - :30 second radio spots 2 – Safe Driving Buck Slips Mature Driver – Where to turn for declining driving skills and signs of decline. Effects of medication on driving (if space allows) Speeding – weather, stopping distance, effects in crashes at various and higher speeds. 2 – Safe Driving Tri-Fold Brochure Move Over Law and safe driving around commercial motor vehicles (CMV) and their blind spots Risks of leaving a child of unattended passenger in a vehicle after the vehicle is deactivated by the operator. 1 – 15 minute Motorcycle Safety Education Video Introduction by Secretary of State Cover basic and advance riding skills To be filmed in the summertime with state training bikes These materials must be designed to promote traffic safety with the goal of decreasing fatal and serious or incapacitating injuries as a result of motor vehicle crashes. The newly produced media will be guided by the approved MeBHS Safety Plans which describe the Bureau’s vision for upcoming federal fiscal years. The media production services will include: Unattended Passengers (target audience is adults ages 18-49) Need to bring awareness to the issue of leaving passengers unattended in hot or cold vehicles. Driving around CMV (target audience is adults ages 18-49) Focus on CMV blind spots Impaired Driving (target audience is adults ages 25-34) 2 PSA’s – one focused on not driving while high on cannabis, and the second one the effects of polysubstance use while driving. Occupant Protection (target audience is male drivers ages 18-34) Seat belt safety, including specific information about nighttime. Child Passenger Safety (target audience is adults ages 18-49) Why proper car seat installation is important from the viewpoint of a pediatrician. Distracted Driving (target audience is adults ages 18-49) Put the phone away Speeding (target audience is males ages 25-49) Speed crashes happen more during clear weather conditions Young Driver (Target audience is teens ages 16-19) Buckling up and Slowing Down Vulnerable Road Users (pedestrians; target audience is adults ages 18+) Pedestrian Safety Motorcycles (target audience is males ages 25-54) Focus why to ride safe, “Ride for loved ones and future memories.” *Some PSA ideas or topics may need to be adjusted due to changing trends in crash and fatal data. This media is expected to be produced in English with the possibility of additional edits in other foreign languages.
