Promotion through social media: (Facebook, Twitter, Instagram, YouTube, etc.) ads. music, audiobook, and professional training platforms. However, it is noted that TikTok is not a viable platform for use in this campaign. Targeted marketing: social media, traditional advertising (billboard, radio, and television recruitment efforts) statewide, specifically targeted towards Alabama’s Blackbelt region, recruiting diverse populations (including African American, Hispanic and Korean populations.) Work with ALSDE Communications staff to reach the goals of increased awareness and perception. Show evidence of a raised awareness concerning teacher recruitment and retention. Maintenance and delivering content for all social media accounts related to this promotion. Existing ALSDE branding and adherence to the ALSDE Style Guide name will be used in this marketing campaign. The production of tangible marketing materials (example: lanyards, pens, notepads, lapel pins, mouse pads, etc.) giveaways for recruitment purposes. Work with the ALSDE Certification office recruiters to develop material for career fairs and other opportunities based on their experiences in the field as full-time recruiters. Responsible for providing updates on engagement and outreach efforts to potential candidates. Suggestions from vendors for budget items that have not been identified and are not already included in the budget are welcomed. Scope of Alabama State Department of Education's Work and Responsibilities Existing ALSDE branding and adherence to the ALSDE Style Guide will be necessary for this marketing campaign. ALSDE Communications staff will work closely with the vendor to facilitate marketing and promotion that enhances existing programs and recruits/retains educators. Coordinate marketing locations and dates with awarded vendor. Information for services will be provided by the Communications section of the ALSDE.
