The Clemson University Cooperative Extension Service (CES) is a department within the College of Agriculture, Forestry, and Life Sciences (CAFLS). The CES seeks to develop a Strategic Communication Plan with the help of an experienced consultant that is insightful, instructional, and effective in: • enhancing the CES brand at Clemson University, South Carolina, the Southeast, and the nation. • intentionally channeling information specific to different audience needs and purposes. • managing the overall reputation of the CES. • generating returns to the CES in measurable ways to include expanded audience reach, mission-centric accomplishments, partnership development, increases in funding, and purposeful gains in line with strategic growth priorities. • creating greater community connections to manage resources better, maximize learning and engagement, and demonstrate how CES and its partners serve the state’s current and emerging needs.
