A. Official city seal design B. Produce a comprehensive Branding Style Guide (branding only, no tagline), including: • Unified logo design i. Created in full color, single-color and black & white. • Brand characteristics with proper spacing/sizing • Color palette/fonts • Unacceptable uses • Provide high resolution (600 dpi min) EPS file format layered images of the final approved logos as well as flattened jpeg, png and pdf formats of the final approved logo and City seal. C. Provide graphic design as needed for logo and seal integration. D. Templates (presentations, letterhead, envelopes, etc.). E. Use as department identifier. F. Use along with department brands (those with a marketing mission). G. Use to complement the official Seal of the City. H. Board & commissions identifiers. I. Digital media uses/applications. J. Business cards. K. Ad specialty items (merch). L. Email signature/correspondence. M. Vehicle decals. N. Apparel.
