Market Research The Contractor shall conduct market research to identify target audiences using statistically sound analytical techniques. Research may include analyzing statistical reports related to DUI; published peer-reviewed journal research studies; and/or marketing trends of audience, behavior trends, and engagement trends. The Contractor shall use best practices and industry standards when conducting these efforts. The Contractor shall apply all findings in the design and execution of the Work Plan deliverables. The Contractor shall provide all market research and supporting material to the IDS project coordinator, including research, reports, media ratings, rankings, and any other methods or information used to analyze potential DDP audiences.
