FTCC seeks to conduct a two-pronged project consisting of a rebranding initiative and accompanying redesign of its website. FTCC has not undertaken a rebranding effort in many years and seeks to refresh its brand in a vibrant manner that is relevant to and engaging for diverse stakeholder groups, including current students; prospective students; the community; business, institutional and government partners; and faculty, staff and administration, among others. FTCC's current website has structural and visual challenges that should be addressed in a redesign. These challenges include awkward and nonintuitive navigational issues; a non-dynamic and unattractive appearance with limited ability to change; and unwieldy ADA compliance flaws. A redesign proposal should address all these issues, providing a user-friendly, student-focused and clearly organized digital platform that is easy-to-use and navigate for students, perspective students and the public find information about the College’s academics programs and student services and complete registration. The site must be compatible with mobile devices and easily integrated with social engagement and sharing tools. The site should incorporate and comply with ADA Title II compliance standards.
