The scope of work and expected deliverables for the Sports Consultant are outlined below, but are not restricted to the following: • Evaluate all incoming proposals and/or inquiries received by the HTA for the sports sector. This may include various events, such as golf tournaments, basketball tournaments, and youth sporting events. o Evaluation should consist of the following process: Understand if the potential opportunity is suitable for the HTA marketing objectives of reaching the responsible traveler segment using data. Determine if the potential opportunity includes the assets that will drive the HTA’s objective of increasing tourism and awareness of the destination. Scorecard the objectives of the HTA against the opportunity before sending it to HTA for recommendation and review. • Represent the HTA at sports and tourism-specific conferences and events. o This could be working a booth, accepting meetings to discuss sports investments for events, and soliciting properties to do events in Hawai‘i. • Develop a revised HTA sports strategy. o Inclusive of consultations from community/non-profits, venues/athletic facilities, industry partners, and prospective sports partners. • Solicit sports properties that are plausible for Hawaiʻi based on HTA objectives. o Based on the profile of the potential traveler and event attendees, conduct outreach to properties to solicit interest in events taking place in Hawai‘i. • Ability to assist the HTA in negotiating current agreements if necessary. • Support the HTA in ensuring fulfillment of current and new agreements secured under this contract. • Ability to measure the impact of the investments made and benchmark events against each other for effectiveness. • Ability to travel to conferences and events around the world as well as to Hawaiʻi as needed.
