Please note: This is a Sole Source Notification. Kutztown University is seeking sole source approval to renew their current Smart Form software 12- month subscription with HALDA. HALDA is used by Grad Admissions to build the University’s MBA pool and by Undergrad Admissions to build the University’s transfer applicant pool. HALDA provides the technology of a smart form that sits on specified webpages on the University’s website that they identify. Undergrad and Grad Admissions are currently using these smart forms as they collect immediate information of prospective students who visit the site. This technology collects data points, and Admissions sends personalized follow ups to perspective students provided Admissions an opportunity for immediate outreach to prospective students. HALDA also provides a portal where the Grad Director and Director of Admissions can log in and see the conversion rates of the forms and the number of visits and inquiries received, allowing the university to build prospect numbers and diversifies their inquiry generation. HALDA integrates with the University’s CRM to securely automate the transfer of student information to the University. HALDA provides software as a managed service, and it is delivered through their proprietary technology. No division of HALDA, nor any other company, makes a competing product. Kutztown University has had incredible results from using HALDA’s Smart Form to capture inquiry information that is specific to Kutztown University, which is critical to the University’s success. HALDA is the only supplier of Higher-Ed specific Smart Forms that immediately personalize recommendations, calculations, and other information for students while on the University’s website.
