1. The Respondent shall clearly outline in its response to the Kentucky Horse Park if the Sponsorship Fee shall be paid in cash, or in cash plus in-kind product. If the Respondent elects to pay with cash plus in-kind product, the products offered must satisfy a particular need of the Kentucky Horse Park as defined in KRS 45A.097 (4) (a). The Kentucky Horse Park shall be solely responsible for determining if the proposed in-kind products satisfy this requirement. 2. The following benefits that will be made to the successful Respondent: a. Sponsor identification in sponsor references made by the Kentucky Horse Park as a sponsor. b. Facility signage opportunities; including, but not limited to; i. Respondent’s logo on signage on exterior of building and inside barn denoting “Farrier Shed sponsor” ii.Directional signage within facility public vehicular areas c. KHP will recognize sponsor on KHP website, with a live link to the Respondent’s website. d. Logo in rotation on digital signage at KHP entrance (does not include Kentucky Three-Day Event) e. Logo in rotation in Visitor Center on video boards f. One (1) logo board to be placed with other sponsors along Cigar Lane g. Ability to place a brochure in the Visitor Center. h. Ability to place display in location to be mutually agreed upon between KHP and sponsor. i. KHP post a minimum of two (2) social posts annually on Facebook and Instagram. j. Respondent will be able to state in its promotional materials (printed or electronic) that sponsor is a “Sponsor of the Kentucky Horse Park Farrier Shed.” Respondent understands it cannot claim to be an “official sponsor” pursuant to KRS 45A.097, which prohibits such verbiage or an endorsement by the Commonwealth of Kentucky. k. KHP will allow Respondent to purchase discounted meeting space in the Club Lounge in the Covered Arena, South Theatre in Visitor’s Center, or Hospitality Tower at Rolex Stadium at 25% (twenty-five percent) off space, up to 1 (one) time per year. l. KHP will allow Respondent to occasionally host educational opportunities for KHP employees and/or visitors at mutually agreeable times and places on KHP grounds. m. KHP will provide Respondent up to Five (5) passes to the Kentucky Horse Park, upon request. n. Opportunity to include other benefits consistent with class of benefits listed above. Benefits included cannot be an “endorsement” and shall be subject to all other regulations as stated in KRS 45A.097.
