Framingham State University seeks a strategic partnership with a vendor capable of designing and implementing a forward-thinking, comprehensive multichannel marketing and communication plan targeting high school sophomores, juniors, and their parents. The selected vendor will demonstrate an ability to harness innovation, knowledge of trends and preferences of this age group, leverage data-driven insights, provide creative services, and implement scalable solutions that align with the University’s goals of increasing enrollment. Project Goals This partnership must: • Strengthen the University's pipeline of prospective students by effectively identifying and engaging high school sophomores and juniors. • Enhance outreach to parents as key influencers in the college selection process. • Employ innovative, digitally immersive marketing and communication strategies tailored to Gen Z and Gen Alpha audiences. • Have the ability to deliver unparalleled support, innovative solutions, and measurable outcomes. By fostering a collaborative partnership, the University aims to ensure the success of its strategic enrollment initiatives and the long-term vitality of its academic community.
