2. SCOPE OF WORK This section of the RFP includes requirements as well as desirable attributes and provisions relating specifically to the scope of work requirements of Clay County. The contents of this section include mandatory requirements that will be required of the successful vendor and subsequent vendor. The vendor is requested to provide responses to the requirements/desired attributes in this section pursuant to the directions identified herein. The vendor’s response, whether responding to a mandatory requirement or a desired attribute, shall be binding in the event the proposal is accepted by Clay County. The vendor must provide all costs necessary to meet the mandatory requirements and the fulfillment of any desirable attributes by the vendor (if any) in the appropriate sections of Exhibit A, Pricing Pages. 2.1 Specific Requirements: 2.1.1 The vendor shall provide a Tourism Website Development Services, which meets or exceeds the specifications contained in this document. 2.1.2 Go North KC seeks proposals from qualified web development firms to design and develop a dynamic, visually compelling, and user-friendly website that effectively promotes the most attractive qualities of both Clay and Platte Counties, Missouri. a. This new digital platform should serve as a premier resource for visitors, residents, and businesses, highlighting the region’s unique attractions, outdoor recreation, rich history, cultural experiences, and economic opportunities. 2.1.3 The brand and website should capture the essence of our region, offering an engaging and intuitive user experience that encourages exploration, trip planning, and community involvement. a. The selected vendor will be responsible for creating a responsive, SEO-optimized website with seamless navigation, interactive elements, and a robust content management system (CMS) that allows for easy updates. 2.1.4 Key objectives include: a. Create an inviting and appealing brand logo and identity for Go North KC. b. Showcase top destinations, events, and experiences in Clay and Platte Counties. c. Integrate interactive maps, itineraries, and travel planning tools. d. Enhance user engagement through high-quality visuals, video content, and storytelling. e. Ensure mobile responsiveness and accessibility compliance. f. Optimize site performance, security, and SEO best practices. g. Facilitate easy navigation for visitors attending the 2026 FIFA World Cup™ matches in Kansas City, including: i. Provide up-to-date information on match schedules and venues. ii. Offer detailed guides on transportation options to and from Kansas City, such as the dedicated bus system planned for match days kansascityfwc26.com. iii. Highlight local accommodations, dining, and entertainment options in proximity to World Cup events...
