● Market Analysis: ○ Conduct thorough research on current and potential target markets, including demographics, psychographics, travel behaviors, and competitive analysis. ○ Analyze current tourism trends and identify emerging opportunities. ○ Assess the effectiveness of current marketing efforts. ● Goal Setting and Objectives: ○ Develop clear, measurable, achievable, relevant, and time-bound (SMART) marketing goals and objectives. ● Marketing Strategies and Tactics: ○ Recommend specific marketing strategies and tactics across various channels, including digital marketing (SEO, social media, content marketing), traditional marketing (print, broadcast). ○ Address seasonality and shoulder-season strategies. ○ Include strategies for sustainable tourism practices. ● Brand Development and Messaging: ○ Evaluate current brand messaging and recommend enhancements or revisions for Visit Yachats. ○ Develop a consistent brand voice and visual identity for Visit Yachats. ● Implementation Plan: ○ Develop a detailed implementation plan with timelines, budgets, and responsible parties. ○ Outline key performance indicators (KPIs) for measuring success. ● Budget Recommendations: ○ Provide recommendations for marketing budget allocation across various strategies and tactics. ● Deliverables: ○ A comprehensive written Strategic Marketing Plan document. ○ A presentation of the plan to the City of Yachats and Yachats Area Chamber of Commerce.
