• Brand Refresh: Development of a refreshed brand identity, messaging and creative assets that align with the City’s tourism offerings. • New Website Development: Creation of a modern, visually compelling and user-friendly website that is optimized for SEO and highlights attractions, events and visitor resources. • Social Strategy and Editorial Calendar: A strategic social media plan, including social guidelines, content themes, event promotion and an editorial calendar program to ensure growth in awareness and engagement. • Public Relations Strategy and Media Coverage Tracking: Develop and implement a public relations strategy to secure media coverage, manage press outreach and track tourism-related media mentions. • Media Campaigns: Development and execution of a paid digital and traditional media strategy to drive visitor interest and conversions. • Quarterly KPI Reporting: Implementation of a real-time reporting dashboard that tracks key performance indicators (KPIs) such as website traffic, engagement rates, ad performance and overall impact.
