The Department of Commerce seeks to create efficiencies in data warehousing, reporting, and identifying marketing opportunities through enhanced market intelligence. Requirements and scope of work include: Provide secure data warehousing that adheres to ND IT security standards. Provide access to data that can be exported, embedded online and distributed, adhering to all ND IT security standards Consulting services for travel forecasting, economic impact analysis, and market assessments. Ingrate and provide in dashboards state-wide travel and tourism data, including TSA economic impact analysis, lodging performance, geolocation data, labor market intelligence, marketing performance, website performance and visitor insights. Integrate and provide in dashboards county-level travel and tourism data, including TSA economic impact analysis, labor market intelligence, Tax and Treasury Department data. Collaboration with other Department of Commerce vendors and data sources. Provide customization that fits North Dakota’s needs. Provide competitive set comparisons. Ongoing customer service to ensure performance, management and support. 1. Integrated Tourism Intelligence Platform: The SYMPHONY platform integrates travel and tourism data from internal and external sources, providing a unified dashboard that supports comprehensive analysis and reporting. It offers robust data warehousing capabilities using Snowflake and supports seamless integration of data from sources such as TSA, STR, lodging, CRM, labor market intelligence, and visitor insights. SYMPHONY provides real-time analytics, forecasting, and insights tailored to the tourism sector, making it uniquely suited for North Dakota’s needs. 2. Advanced Data Analytics and Forecasting: Proprietary forecasting models built on Oxford Economics’ global economic model provide the most accurate and relevant tourism forecasts available. Features include visitor tracking through mobile geolocation data, workforce intelligence, air travel data, lodging performance, and economic impact analysis. Analytical tools integrate data from TSA, CRM systems, labor statistics, and marketing performance, generating actionable insights. 3. Highly Customizable Reporting and Visualization: The platform offers fully customizable dashboards and automated reporting capabilities that stakeholders can easily access and interpret. Data visualization is enhanced with Tableau Server, enabling interactive reports that are easy to export, embed, and distribute. Reports can be automatically generated and emailed to stakeholders, reducing manual effort and increasing efficiency. 4. Established Track Record and Proven Reliability: Tourism Economics has successfully deployed SYMPHONY for over 130 national, state, and city tourism partners, including many U.S. states and major metropolitan areas. The platform is designed specifically for destination marketing and tourism organizations, making it uniquely aligned with the objectives of North Dakota’s tourism initiatives. Long-standing partnerships with global travel and economic institutions ensure reliable data and ongoing support. 5. Proprietary Data and Exclusive Access: Access to unique proprietary datasets, including lodging, labor, and economic impact data, which are not available from other vendors. Integrated with Oxford Economics’ global models, providing authoritative data and insights that no competitor can replicate.
