Campaign requirements • Create a campaign strategy that could build and expand over 3 years. • Develop campaign design and messaging • Develop and execute a media strategy by recommending a mix of channels such as earned media, influencer marketing, out-of-home, place-based media, TV, radio, paid social media or others. This is not an exhaustive list or a list of requirements. We look to you to recommend a mix of communication and marketing channels based on your strategy. • Create social media content, including video content • Strategize, design, write copy and build campaign website that features campaign content, information about reducing stigma. • Test ads and videos for effectiveness prior to launch • Recommend and produce additional, more targeted elements if it aligns with partner’s recommended strategy, such as place-based ads in public safety or healthcare settings • Provide translation into Spanish where possible and appropriate Other requirements • Demonstrated ability to work on a sensitive medical or social topic like substance use disorder and opioid use. • Demonstrated ability to work with a range of stakeholders
