The purpose of this Quick Quote is to obtain applications from interested, experienced, and qualified entities able to enter into a contract for the planning, execution, and analysis of market research to improve the Alexandria Health Department’s (AHD) understanding of target audiences’ media behavior. Services; 1. Creation of a research plan used to understand the following: a. Top Alexandria Health Department market segments; b. Preferred media sources for each segment including: i. Top television networks and programs; ii. Top radio stations and radio programs; iii. Top print newspapers and magazines; iv. Top online news platforms, digital blogs, and websites; v. Top social media platforms and accounts/pages; vi. Top digital community pages/groups; c. Engagement data (listenership, social media engagement, viewership, etc.) for each of the platforms listed above, compared across top Alexandria market segments; d. Descriptions of well-performing native content shared on these platforms such as language used, reading level, tone of content, etc., especially if related to health; e. Considerations for how each media source meets or fails to meet access and functional needs required by those with hearing, seeing, or sensory impairments, cognitive limitations, or other conditions within each segment; f. Opportunities for ad spending or sponsored content across media sources listed above; 2. Proposal of sources (e.g., Nielsen, Simmons, Pew Research, media kits) and draft research plan to AHD for edits; 3. Execution of research plan. 4. Preparation and presentation of a report on the research listed above that highlights with actionable insights for AHD to contribute to an earned and paid media plan
