The scope of work for each unit will vary and we are seekibg partners to develop a unique brand for each unit that aligns with the overarching University of Washington brand. This RFQQ seeks partners to consult and support a wide variety of key areas, including but not limited to: Research and Situation Analysis – Units may have conducted a variety of internal surveys and discussion groups to inform their strategic plans (please note that not every unit will have a strategic plan). The goals and objectives of these plans will be used to inform the brand promise for each unit. Additionally, it is extremely important that each unit seeks input from a variety of audiences, including external audiences such as prospective students and their influencers, alumni, donor, academic peers, industry and more to ensure buy-in. The work to gain input may take a variety of formats such as townhalls, listening sessions/tours, focus groups, surveys, etc. Goals for this phase may include: Establish a new reputation benchmark for the unit with key constituencies
