A. Marketing, Communications and Public Relations Strategy: The Bank is seeking a firm or firms to evaluate the Bank’s current marketing, communications and public relations approach and design, develop and execute on a firmwide marketing and communications strategy in collaboration with the Bank’s management. This strategy will include an evaluation of current marketing approaches (newsletters, press releases, webmaster, social media) and propose a strategy and implementation plan to augment and/or catalyze market awareness of the Bank’s programs. The strategy should include goals and metrics against which the Bank may measure success. B. The Bank is seeking a firm or firms to procure or produce specialized video content and professional photography that aligns with the Bank’s marketing and communications strategy.
