Specifications include, but are not limited to: The organization seeks vendors to support our SC Parents digital strategy with ad placement and other awareness activities for relaunching our website, scParents.org. The primary audience for SC Parents is parents and caregivers. The secondary audience is those child- and family-serving professionals who interact with families regularly. Campaign and goals will align with our overarching digital strategy goal to increase awareness about this resource, drive traffic from across the state to scParents.org, grow our email list and build our social following on Instagram and Facebook. Experience with awareness campaigns and nonprofit brands is preferred. Children’s Trust will provide guidance on the digital strategy, creative assets and awareness materials, but proposals should include the hourly rate for graphic design support for resizing ads and materials. Recommendations for a statewide ad campaign that includes, but is not limited to, the following: • Digital ad placement; • Awareness campaign plan that includes recommended awareness activities, including material distribution, public relations efforts and sponsorships; and • Additional recommendations.
