Specifications include, but are not limited to: The Town is seeking a communications and social media services provider (“Consultant”) to augment the work of Town Staff through a two-year Professional Services Contract. The ideal Consultant will have a broad understanding of local government services and communication tools as well as an understanding of the Town of Lyman. A core value of the Town is effective communications and community outreach. To better achieve these goals, the Town is seeking a Consultant that can provide items1- 7 which are considered as part of the base contract, and Items 8-10 should be proposed at hourly rate or per event rate: 1. Social media management including posting and monitoring sites across common digital platforms such as Facebook, Twitter, and YouTube; 2. Draft up to four news articles/press releases per month; 3. Conduct an audit of current communication tools and streamline current and/or develop other effective communication tools that will help in a variety of media formats regarding activities, programs, projects and strategic initiatives; 4. Measure and report communication outcomes; 5. Provide graphic designs and printing services on marketing materials such as flyers and banners (preferred, not required). 6. Meet quarterly with leadership to develop communication calendar; 7. Attendance at Town events to photograph and video for social media and website. 8. Coordination with Town Event coordinator (who is part-time and does not work during regular business hours) for coverage of all events
