Specifications include, but are not limited to: _____ Custom Website Design: full creative input on all aspects of the website; firm will oversee process and work directly with Austin Peay to achieve optimal responsive design for desktop and all mobile devices and operating systems. _____ Web-based content management system: Offer user-friendly platform; all for posting of press releases, game recaps, feature stories, game and season statistics; ability to upload video, post photos and create galleries; email and dicapabilities; ability to upload and launch graphical splash pages; creation of comprehensive calendars for individual teams and seasons; ability to create online registration forms; web metric and visitors activity monitoring. _____ Social media capabilities: integration of LetsGoPeay.com with other Austin Peay athletics social media efforts, allowing for simultaneous updating of Facebook, Twitter, YouTube pages; Facebook “like” feature on release pages; ability to embed YouTube and other video; Instagram and Snapchat integration. _____ Static Statistical platform: user-friendly individual, team, and season statistical applications; ability to upload XML coded statistics from computer stats software for presentation to end users; ability to upload XML coded statistics to NCAA and share with conference. _____ Technology support: full service for troubleshooting; access to software and technological upgrades; periodic website re-design; daily or real-time backup systems for data. _____ Advertising Inventory: partnership with Austin Peay Athletics with mutually agreed upon revenue splits, depending on origin of sales; access to national advertising program with opt-in and opt-out for conflicting sponsors, no limit on local sponsorships and website naming rights/opportunities.
