The assigned Vendor’s Project Team shall assist OEM with enhancing the department’s website and public outreach events. Activities proposed under this task include, but are not limited to, the following: 3.1. Redevelop or update the existing website https://houstonoem.org/ to meet the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance and allow for the greatest accessibility by people in DAFN communities. The vendor may suggest an alternative website content management system (CMS) or work within the current CMS, ArcGIS Hub, to meet this objective. 3.1.1 The vendor will create Standard Operating Procedures (SOPs) for updating the pages to ensure WCAG and ADA compliance for OEM’s use once the project is completed. 3.1.2 All current and future content developed, to include documents, photos, videos, and other file types as needed, must be maintained on the CMS and be accessible to OEM members tasked with maintaining the website. 3.2 Rebrand and design the OEM logo, branding, and marketing to align with the updated mission, goals, and values of the agency and to foster stronger connections with the community in alignment with the department’s Strategic Plan. 3.3 Create a brand kit that includes new logo, color palette, icons for website and social media use, in a format that can be loaded into Canva for future use. 3.3.1 All graphics to be provided in .SVG and .PNG formats. 3.3.2 Brand templates for the following types of documents to be updated: 3.3.3 Media Release (8.5” x 11”). 3.3.4 Media Advisory (8.5” x 11”). 3.3.5 Memorandum (8.5” x 11”). 3.3.6 Letter from the Director (8.5” x 11”). 3.3.7 Pamphlet not to exceed 9” x 12” tri-fold (electronic format). Stinger for video use. 3.3.9 Social Media graphic templates for Facebook, X (Twitter), and Instagram (specifications can be found here: https://sproutsocial.com/insights/social-media-image-sizes-guide/. 3.4 Develop an outreach strategy to engage with the DAFN population, informing them of the changes and resources that OEM can offer. This strategy can utilize various media platforms, including social media, digital media, printed media, mass notification systems like Everbridge or others as appropriate. 3.4.1 Paid television advertising materials should meet industry standards, using professional-grade equipment to shoot video and capture audio. These videos can also be used for paid social media if the budget allows. Vendor should work with local media partners to understand the technical requirements and be prepared to produce three (3) videos, approximately 30 seconds in length, on the following topics:
