The selected consultant will review and analyze the daily operations of the current program. Responsibilities will include, but not be limited to the following components. Operational Review and Recommendations: Examine the day-to-day operations of the rideshare program, identifying any inefficiencies, gaps, or areas of improvement. The consultant will provide actionable recommendations to streamline processes, enhance service delivery, and improve overall efficiency. PROGRAM EVALUATION AND IMPROVEMENT - The consultant will collaborate closely with the City to conduct a thorough evaluation and enhancement of the program, ensuring it aligns with the community's evolving needs and expectations. This collaboration will include: Identifying Opportunities for Program Improvement: The consultant will analyze current program parameters and operations, such as service coverage, geofence boundaries, and designated pick-up/drop-off zones. They will identify areas where adjustments could improve efficiency, accessibility, and user experience. This includes refining geofence boundaries, adjusting service areas, and optimizing routes to ensure the program better serves high-demand locations, underserved neighborhoods, or areas with emerging transportation needs...