Specifications include, but are not limited to: 3.0 Website Specifications: 3.0.1 Easy to use. Required submittal shall include and specify what type of system and which platform will be utilized by the vendor. 3.0.2 Content should be easy to update by the user with user-friendly tools and permission-based access. 3.0.3 A site that highlights Port Laredo's brand strengths, qualities, and values. 3.0.4 A site that targets prospective business and economic development, without sacrificing the needs of secondary audiences, including current port users and the general public. 3.0.5. An information architecture that organizes content efficiently and logically for primary target audience needs. 3.0.6 Incorporate SEO best practices to improve site visibility. 3.0.7 A site with a more modular, flexible visual design that is fully functional and responsive in design for display across many screen sizes and devices. 3.0.8 An environment that is robust, yet flexible enough to continue to grow and evolve with our web presence. Easily reskin the site over several years while retaining architecture allowing for long-term evolution. 3.1 Design Build 3.1.1 Native integration of APIs (e.g., social channels: YouTube, Twitter, Facebook, Linkedin and additional channels.) We primarily use YouTube, Twitter, Facebook, Linkedin and additional channels.). We primarily use YouTube and Vimeo for videos. We want to be able to control the thumbnail image that is used. 3.1.2 Graphic elements. 3.1.3 Unlimited custom pages. 3.1.4 Technical implementation. 3.1.5 Details and assistance with the development of CMS editorial workflows, approval workflows, and site permissions. 3.1.6 Site style guide - this should be provided directly to the City of Laredo. It would include a pattern library, typography, and various column layouts, and cover all design and style options. 3.1.7 Recommendations regarding third-party events Calendar and maps. 3.1.8 Recommendations for implementing a multilingual website. Complete site translation into other languages (Spanish, Mandarin, French, Japanese, Korean). 3.1.9 Training Curriculum. 3.1.10 Staff Directory - Detailed contact information for staff and offices. 3.1.11 Newsletter Sign Up. 3.1.12 Newsletter and Blog Archives. 3.1.13 Easily integrates with other (third-party) programs and software such as; 3.1.13.1 CRM software 3.1.13.2 GIS planning 3.1.13.3 TxDOT Traffic Cameras 3.2 Website Hosting 3.2.1 Website hosting in a cloud environment and 24/7 monitoring. 3.2.2 Provide monthly website maintenance to ensure the continuity of the success of the website. 3.3.3 Provide recommendations, including content delivery network (CDN), technical set-up, storage, RAM, SFTP, etc. 3.3 Responsive Site 3.3.1 Our visitors must be able to access the site from a wide variety of devices and be designed to automatically detect the screen resolution of any device and respond with a view ensuring the visitor will have an optimized experience no matter what device they are using. 3.4 Lead Generation 3.4.1 Lead generation is a critical function of the website, and it must integrate with key lead generation technologies. 3.5 Search Engine Optimization 3.5.1 Findability (search) is critical to Port Laredo and the site must be built with SEO best practices in place. Page titles, description Htags, semantic markup, and the like are required. The CMS back end needs to make SEO easy for content editors by requiring fields important to SEO to be completed.
