Specifications include, but are not limited to: The Office of Purchasing & Contracting on behalf of the Vermont Department of Health, Agency of Human Services (the State) is soliciting competitive sealed, fixed price proposals (Proposals) to provide behavior change marketing, communications and public health education services (sometimes called counter-marketing or health promotions) to reduce substance misuse in Vermont (the Work) from qualified offerors. If a suitable offer is made in response to this Request for Proposal (RFP), the State may enter into a contract (the Contract) to have the selected offer (the Contractor) perform all or part of the Work. This RFP provides details on what is required to submit a Proposal in response to this RFP, how Proposals will be evaluated, and what will be required of the Contractor in performing the Work. The Contractor’s approach will be guided by the principles of the Division of Substance Use Programs’ programs: • Substance use disorder is a brain disease and requires a public health approach, not one that is driven by stigma and shame. • Prevention and wellness are for the whole population, not only for people with an illness. • A response to alcohol and other drug issues requires an effective long-term response involving the whole community. • The system of care must be guided by person and family centered approaches. • Policies and approaches must be data driven and informed by available evidence. • Treatment must address the whole person, not just the addiction.