Specifications include, but are not limited to: The offeror’s project scope must at a minimum address the tasks and deliverables listed below. The successful proposal shall demonstrate that the offeror understands and is prepared to meet or exceed all the tasks and deliverables outlined in the Scope of Work with Objectives (Attachment A). Task 1: Identity Mark A) Discovery and planning to define: • Audience profiles • Audience needs • Expected outcomes B) Program name and tagline based on audience feedback C) Logo Design: This shall include color specifications for various media and delivery of all the specific file types for both print and digital use D) Brand Style Guide. Developing a name, tagline, and logo will include gathering input from older adults and people with disabilities and the agencies that serve them. Our project partner, Jefferson Area Board for Aging (JABA), works directly with these populations and may assist with this activity. Task 2: Website Design Support A) Acquire a relevant Domain Name B) Support Design of the Landing Page C) Work with TJPDC’s Communications Contractor to Deploy. Task 3: Marketing Materials and Implementation Plan A) Creation of social media template materials, to run on Facebook and Instagram, to promote the program using the new branding/messaging B) Creation of a Power Point template and general program information presentation C) Design of Print Materials (No Production of print collateral necessary) • Flyers (printed and digital version) • Brochure • Magnet/decal • Associated merchandise (to be determined) D) Strategic Marketing Plan to direct future marketing actions
