Specifications include, but are not limited to: • Work with a Strategic Planning Team, comprised of Council Members, Community and Business Leaders, as well as City Staff, to articulate a clear strategic plan. • Work with an architect to develop a preliminary drawing for renovations needed to support the operational plan while maintaining historic integrity. • Refine and identify the Theater’s mission, vision, values and goals. • Identify specific strategies for fund-development, communication, programming and facility management objectives for the organization to pursue over the next 5 years. • Identify and recommend business models for facility operation, management and staffing. • Conduct a Marketing Study and a small scope community survey to evaluate the Rex Theater’s operation and conduct a general SWOT analysis of internal and external perceptions of the organization. • Develop a timetable of implementation with specific measurable benchmarks, objectives and tasks to be accomplished to achieve goals. Identify clear, measurable outcomes for how to measure organizational and strategic effectiveness, impact, and success. • Evaluation and assessment of Theater uses specifically as it relates to city sponsored events and private rental events. Determine best operational use of the facility and establish security guidelines/protocols for all events at Theater. • Establish a framework and process for the organization’s leadership to effectively implement the strategic plan and monitor progress toward achievement of goals and objectives. • Facilitate all meetings and provide leadership, direction and expert consultation and advice related to the development of an effective strategic plan, including successful implementation. • Deliverable should be a clear, easily consumed, strategic planning roadmap, accompanied by a strategic planning timeline, implementation and evaluation methodology. • Specific areas that need to be addressed in the creation of a strategic plan include but may not be limited to: o An environmental scan that examines internal and external opportunities and perceptions impacting the organization’s use and function. o A thorough assessment of infrastructure needs including, but not limited to space, technology, human capital and financial resources. o The development of a sustainable financial and programmatic model to achieve Theater goals.
