Specifications include, but are not limited to: Services shall include, at a minimum: A. Website 1. Fully customizable design at no additional cost (unlimited design and consultation hours included). 2. Fully customizable campus website designs at no additional cost (unlimited design and consultation hours included). 3. Fully responsive for all modern browsers and devices. 4. Once a year, may offer a complete redesign of the website at the request of the district, at no additional cost to the district. 5. May be hosted with Amazon Web Services or equally reliable service. 6. Must contain a fully native internal website search. 7. Must include the ability to include pop-up alerts throughout the website for emergency notifications. 8. Have ability for full-screen mega menus to build consistent navigation between desktop and mobile. 9. Must include a fully native, social media-like feed on the homepage and each school site’s homepage, which shares content with the district social media accounts. a. This must not be an embedded social media feed and must function without any social media integrations. b. This feed is translatable with the same functionality as the rest of the website. c. Users must be able to open up images in a lightbox popup, without being redirected away from the page. 10. Native website translations shouldn’t change to the visual appearance of the site (no Google Translate header, for example). 11. Must be ADA compliant and contain guardrails to ensure the district remains in compliance (i.e., required alt-text for all images, pre-set font properties, etc.). If an additional plugin is required to maintain ADA compliance, the plugin cost must be included in the total for website cost. It may not be listed as optional. 12. Should have search engine optimization (SEO) automation for basic on-page optimization tasks such as title tags, URLs, alt tags on images, and a sound internal linking structure. CMS software may have plugins to help manage these requirements. B. Mobile App 1. Must include a fully native mobile app for both iOS and Android. 2. The app must be custom designed according to the district brand. The district will be the publisher of the app with no mention to the developer (100% white labeled). 3. The app may have completely separate sections for each campus. Users can switch between schools from every screen with no more than two clicks. 4. Must include the ability to send push notifications to individual, personalized groups which the users may select. 5. Must include a fully native, social media-like feed on the homepage and each school’s section of the app, which shares content with the district's social media accounts. This must not be an embedded social media feed and must function without any social media integrations. Posts need to have the capability to show up to four images. All images should be clickable to enlarge (and not link out to social media). 6. Must include native content sections for the following functionality. A link to the website is not acceptable. a. News b. Staff Directory c. Calendar d. Lunch/breakfast menus e. Documents f. Forms 7. Must automatically translate into the user’s default language according to their phone’s settings.