SERVICES TO BE PROVIDED A. Sales Project Kickoff, Asset Identification/Valuation, and Go-To-Market Plan (est. 6-8 weeks) The selected Consultant will start the project by visiting the Visitors Center site and shall conduct meetings/interviews with the HTRFA Board, the design-build team, the facility operating team, and other key internal stakeholders (including but not limited to Colonial Williamsburg Foundation (CFW)). The Consultant will review facility plans, relevant marketing materials, and prior studies, and conduct appropriate external research to inform its understanding of the project. Consultant will perform an asset inventory and valuation of all naming rights and founding partnership assets at HTRFA-owned projects/facilities. The primary inventory list shall include all the components that can be leveraged for naming rights and founding partnerships, and also apply a fair market valuation to those components, identifying the valuation methodology used. At the completion of this planning stage, Consultant will present the Authority with an initial go-tomarket plan for naming rights and founding partnership sales efforts, including but not limited to: i. Outline of proposed sponsorship levels, packages, and pricing ii. Initial identification of suitable sponsor target categories and any relevant regional prospects, as applicable (Note: this may also include identification of any business categories or companies who may not be potential fits due to feedback gathered from the Authority, CWF, and other project partners and stakeholders.) iii. Provide the Authority with realistic revenue projections based on various sponsorship agreement terms (e.g., 5, 10, 15, 20 years, etc.). iv. Suggest how the HTRFA can maximize the market value of its naming rights and founding partnership assets via customized partnerships, public-private partnerships, unique activations, exclusivity clauses, etc. v. Present an updated timeline and approach for sales process execution.
