Specifications include, but are not limited to:The Consultant shall be responsible for working collaboratively with the ESVBA to broaden community awareness, to develop a comprehensive program to include consistent branding messages and strategies for advertising the Eastern Shore of Virginia Broadband Authority that are designed to increase public awareness of the ESVBA’s mission, accomplishments and future plans. The program may contain both short and long term components and should address branding for the ESVBA through the use of lobbying and public relations activities. 1.2. Scope of Work 1.2.1. The Consultant shall be responsible for the development of all aspects of the advertising, marketing and public relation services needed by the ESVBA. 1.2.2. The Consultant must negotiate any advertising rates and media buy on behalf of the ESVBA 1.2.3. The Consultant must identify appropriate communications channels, using traditional and nontraditional media as well as social media, on-line channels and mobile channels for marketing strategies and tactics. 1.2.4. The Consultant must provide advice and assistance to for public relations in the social media and website design content management and maintenance. 1.2.5. The Consultant must develop a cost-effective and innovative marketing and communications tactics and campaigns to reach specific target audiences and to meet specific program objectives. 1.2.6. The Consultant must provide creative input and design consultation and assistance for public relations in connection with the production and media buying of advertising for online, radio, print, outdoor and other media. 1.2.7. The Consultant must assist staff in developing performance measures for evaluating the ESVBA’s marketing and communication efforts. 1.2.8. The Consultant must state objectives, separately for each activity which, when combines with their performance indicator(s) are measurable and realistic and connect each objective to the problems or weakness of the public relations of the ESVBA. 1.2.9. The Consultant must assist staff in formulating story ideas, media relations tactics and strategies for story pitching to media contacts. 1.2.10. The Consultant shall perform such other comparable or related services as the ESVBA may require
