Specifications include, but are not limited to: A. Communications Coaching: a. Meet with staff each month to identify key projects and strategies. b. Meet with/communicate with marketing specialist multiple times each week. c. Assist with research and planning. d. Marketing consultation, social media coaching and management. e. Keep staff on track. f. Share tools and training with staff so they can more easily execute a plan. g. Assist with social media and engagement. h. Facilitate marketing discussions, training. i. Craft and manage distributions of press releases. B. Marketing Planning & Implementation: a. Assist with identifying, defining, and implementing key marketing projects on a monthly basis. b. Plans, ideas and deliverables should remain within a reasonable budget and be supported by processes staff can maintain and replicate leading to sustainable marketing initiatives. c. Develop individual project goals on a quarterly basis and track goals in a clear, consistent manner shared with all team members. d. Produce agreed upon deliverables and be open to revisions based on feedback from team. e. Marketing designs, collateral development, website design and edits, graphic design, videography, photography, template creation, content writing, press releases, search engine optimization. f. Use data to facilitate an annual report to stakeholders summarizing marketing efforts and results. g. Support both internal and external website pages. h. Develop and guide social media engagement and advertising and assist with evaluating success of varied marketing methods. i. Create and assist with creating client and customer stories/storytelling that convey selected messages about initiatives and programs.
