Specifications include, but are not limited to: The purpose of this Request for Proposal (RFP) is to solicit proposals to establish a contract through competitive negotiations with a qualified third party for marketing and outreach services for the SCC’s Virginia Energy Sense consumer education and outreach program. As used in this RFP, the terms “must”, “shall”, “should” and “may” identify the criticality of requirements. The terms “must” and “shall” identify requirements that, if not addressed in a Supplier’s proposal, will have a major negative impact on the evaluation of the proposal. The terms “should” and “may” identify highly desirable requirements. For the purposes of this RFP, Offeror means any entity that submits a proposal in response to this RFP (Offeror includes potential Offerors). Supplier means the Offeror selected to receive an award of a contract.