Specifications include, but are not limited to: 1. Brand Development Branding 2100 Support the development and presentation of two Brand Workshops, 1 Internal and 1 for the PacMtn Board to present the branding of the 2100 campaign. Development of mood boards and visual concepts. Development of 3 draft concepts for the final 2100 Campaign brand. Development and publication of the final design and style guide. Support for the change management and continuous program improvement of the 2100 campaign. Internal communications support for staff rollout. Internal communications support for board and partner alignment. 2. Website: Review and assist in the maintenance and operation of the PacMtn & Microsite website pages and functions; re-design and maintenance as needed or directed, with some assistance in content development/copy editing, and usability recommendations for reaching multiple audiences to result in professional development of mock-up graphic designs for website in coordination with leadership direction and in consideration of internal assessments prepared for re-design. Assist in design of embedded reports, and design principles in automating data visualizations available on the website. Provide Search Engine Optimization (SEO) strategies to enhance the website’s visibility and ranking on search engines queries. This will involve keyword research, optimizing website content for relevance and readability, and ensuring the website’s architecture is conducive to search engine indexing and ranking. The consultant will guide on best SEO practices and updates, ensuring the website remains optimized with the latest search engine algorithms and trends. 3. Videography and Photography: Providing videographer coverage for approximately 8 in-person briefings, meetings, convenings, conferences, outreach events, public tours, site visits, company professional headshots, and other events as directed for the purpose of capturing still photo, video, audio, and other raw media captures including post production editing and file delivery Storytelling video creation of 6 stories for each career pathway, 2100 campaign including interviews. Social media shorts for 2100 campaign using existing B-roll footage when available. Headshots as needed. 4. Materials: Design, content review/editing, and visual communication tools in the production of presentations, flyers, pamphlets, and other professional graphics documents in support of PacMtn’s visibility and communications strategy across the region. This may include banners, graphic design of Power Points or other presentation materials, employer or training campaigns, special population outreach, partner and stakeholder development, etc. Contractor will be expected to take projects as assigned, with adequate notice and time for development in advance of the deliverable, to support PacMtn’s objectives in communications. 5. Strategic Partnership: Consult and assist with development of the Organizational Communications Strategy – in consultation, and under the direction of PacMtn leadership and staff, help Executive leadership to develop a comprehensive communications strategy and plan for the coming year. This includes in assisting in the development, writing, and formatting of strategic documents and forms. Convene with PacMtn in-office and virtual intermittently, and on a schedule to be determined and negotiated between the contractor and Executive leadership, to coordinate and consult with staff and leadership. Set monthly priorities by identifying marketing / communications requests, forecasting the level of effort and working together to identify the organizations priorities within the existing contract. Review task volume and level of effort quarterly to balance workload, organizational priorities and budget
