Specifications include, but are not limited to: Create yearly tourism promotion plan, including advertising strategies, themes, collaborations, new initiatives, etc. • Schedule and negotiate ad buys • Write tourism articles for website, social media and press • Communicate with the press and media on tourism-related information, including pitching coverage/stories, as well as provide press tours as needed. • Print and digital ad production • Video Production and Direction – occasional short tourism-promotion videos • Website design and management • Work with partners on tourism-related branding and roll-out • Engage stakeholders for cross-promotion, collaboration, cooperative efforts • Social media and website analytics
