Specifications include, but are not limited to: Services to provide the Dane County Regional Airport On Call Services as requested covering advertising, marketing, social media, website design/redesign/development/enrichment, brand development, creative development, media buying and market research, air service development marketing, press releases and media advisories, and crisis communication management as specifically related to an airport within a mass transportation system, focused on the continual development of an established distinctive brand that will resonate with visitors, residents, stakeholders and the community. The professional company must implement a results-oriented, objectively measured, plan coupled with a winning strategy for execution.
