The City of Greeley is seeking an agency with extensive branding and marketing experience to develop and implement campaign strategies and assets that influence and strengthen the City’s established and distinctive ”Greeley, a story best lived in.” campaign. This selected agency will strategize, advise and help execute the city’s campaign and to positively influence Greeley’s image regionally and beyond. The strategies developed and executed will positively shift perceptions, attitudes and marketability with/to prospective businesses, residents and visitors. The nexus of the City’s Image Campaign stems from a long-standing community survey in which “quality of life” surfaced as a reason people love Greeley. This campaign is rooted in the stories, culture, business, activities, and community that make Greeley a story best lived. Recognizing the value in the stories of people who call Greeley home, we’ve always seen the campaign that’s built from the inside out. A campaign that features experiences, moments, places and people that “are” Greeley with the intent that those stories positively shift Greeley’s identity. The image campaign supports the spectrum of council priorities by enhancing the entire organization’s ability to take ownership of our image and promote our stories through an engaging vehicle. It impacts our community perception by asking for engagement and participation with our community and visitors to share perceptions, experiences, and stories that positively shape and influence perceptions of the Greeley community - locally, regionally, and nationally. The city seeks to bring on an agency that will NOT significantly alter the campaign’s intent or creative assets, but that will seek solutions that elevate and enhance the established element to leverage continuous integrated messages to target audiences.
