KLW-2024-11 - Licensed Whiskey

The University of Wyoming Trademark Licensing Office (UWTLO) and the State of Wyoming (SOW) are jointly issuing this Request for Proposal (RFP) to select a Wyoming-based distiller with strong communication, branding, marketing, production and distribution capabilities to help design, develop, curate, produce, market and distribute an award-winning and regionally recognizable whiskey.  The proposal is to produce a co-branded product (i.e., the distillery brand and the university brand) to tell the story (the history, pride and tradition) of the Bucking Horse and Rider (BH&R) and the University of Wyoming (UW), while enhancing and promoting the UW brand and the distillery brand on a regional and national level.