Summary of Specifications:
2. BACKGROUND
2.1 The mission of the Okaloosa County Tourist Development Council (O.C.T.D.C.), Emerald Coast Convention & Visitors Bureau, Inc. (Emerald Coast CVB, Inc.), Okaloosa TDC Film Commission, Visitors Welcome Center and the Emerald Coast Convention Center (ECCC) is to promote the special taxing district represented in Okaloosa County as Destin, Fort Walton Beach, Okaloosa Island, Mary Esther and Cinco Bayou, Florida as the ideal vacation destination for new and returning visitors throughout the United states and the world. To achieve this goal, the selected agency/agencies/individuals must work in conjunction with the Executive Director/President & CEO; the TDC/CVB, Inc.; the TDC Film Commission; the Visitors Welcome Center; the Emerald Coast Convention Center; The Okaloosa County, Board of County Commissioners Florida; the Florida Tourism Commission FLA/USA; FLA/USA Visitors Center Services; and the FLA/USA Office of Marketing Research; and applicable agencies to accomplish the marketing goals.
The TDC/CVB, Inc. wishes to promote and advertise primarily to adults and families with discretionary travel dollars (The leisure market) and to travel industry professionals such as group meeting planners (SMERF/Association/Corporate markets), travel agents/tour operators and film producers. The primary goal of the TDC/CVB, Inc. is to increase the lodging occupancy of the taxing district for the continual economic benefit of the community and all tourism stakeholders.
