22-6607 - RFP - Comprehensive Research, Sponsorship Sales and Activation Plan

Cobb County PARKS is soliciting proposals from qualified and experienced firmsto provide a comprehensive research, sponsorship sales and activation plan for each of its County park assets identified by staff. 
Cobb County is interested in developing a sponsorship sales revenue program associated with the various Cobb County recreational assets. The County is also interested in developing an initiative to monetize our assets, while increasing community impact by providing opportunities to engage with attendees at each location or facility. Cobb County PARKS currently has 90 park properties and 6,000 acres of land under its management.  Parks range from active (ballfields, etc.), such as Lost Mountain Park and Al Bishop Park, to passive (natural /outdoor), such as Allatoona Creek Park and the Silver Comet Trail.  The selected firm will assist in developing a sponsorship sales program based upon assets that Cobb County has identified as locations and/or amenities for revenue generation through advertisement and other forms of business or brand marketing.  The selected firm is expected to provide a full turnkey solution that will enable PARKS to brand, activate and thus monetize the selected assets.