RFP-EW-2015-05 - DDA Website Update and Replacement

Summary of Specifications:
The Monroe Downtown Development Authority (DDA) seeks a qualified consultant to update and replace its website www.downtownmonroemi.com, as part of an image and marketing strategy for Downtown Monroe. This is meant to be a comprehensive update and replacement of the existing website to create a contemporary web portal for downtown businesses, residents and visitors. The DDA would also like to create a platform that other community organizations may tap into as well. The DDA Board has acknowledged the importance of image and branding for Downtown Monroe and the need to have a strong web presence to communicate that message. Therefore, they have directed that DDA staff solicit proposals from professional consultants who have experience and a successful track record for assisting DDA’s and/or other retail focused organizations in developing effective, market-contemporary website, related messaging, and associated on-line marketing. See the attached RFP for additional information and instructions.