Summary of Specifications:
he Southeast Michigan Consortium (SEMC), oversees the workforce development activities of Michigan Works! Southeast. Michigan Works! Southeast provides workforce development services in five counties: Washtenaw, Jackson, Livingston, Lenawee and Hillsdale. Previously, these counties were covered by three separate workforce development agencies. The Southeast Michigan Consortium is seeking a contract with a capable provider to provide marketing and branding services for the new organization. The SEMC is open to a variety of activities that may include media outreach, social media, videos, cable channel outreach and/or other viable tools to promote Michigan Works! Southeast and attract job seekers and employers to the organization to utilize its services. The purpose of the RFP is for the selection of a marketing agency partner that will support a six-month promotional pilot campaign. This pilot campaign will run from approximately April to October, 2017, and is designed to provide interim marketing coverage prior to the implementation of Michigan Works! SE’s Strategic Plan. This plan is currently under development, and the target implementation is April, 2016.
