18-149 - ESTABLISHING A COUNTY WIDE BRAND FOR GENESEE COUNTY

Proposals are requested for a plan and deliverables to establish a county wide brand for Genesee County.  It should be noted that Genesee County is comprised of more than 30 departments and commissions.  Some departments have their own established brands and the County wide brand needs to be developed as the umbrella brand to hold those existing brands with the intention of brand cohesion and support to make all brands (county and department) stronger and more recognized.  Services to be provided include but are not limited to:
Refreshing the existing county logo.  
Development of a county logo block that will be used on all county department’s vehicles, signage, brochures, email signatures, etc.
Create a brand guidelines documents
Develop county templates for letterhead, business cards, Power Point slides, etc.
Develop a county slogan/tag line which encompasses Genesee County’s vision and mission statements.
Develop a “getting to know us” county packet or brochure for use in grants
Develop a plan to have a cohesive County wide umbrella brand to hold the existing brands