RFP-16-2204 Marketing Services - Marketing & Outreach Services

Summary of Specifications:
The County of Muskegon is seeking an Agency to assist the Muskegon County Airport (MKG) in developing, producing and implementing a general marketing and branding campaign. The purpose is to most effectively market and promote the various services and amenities offered by the Airport. Services and amenities offered by MKG range from commercial airline activity to full general aviation services. The ultimate goal is to improve community awareness of all amenities and services offered and to create top-of-mind awareness and preference for those services and amenities. 

This is a qualifications based selection process. While cost is important, cost will not be the only determining factor during the final selection process. The Airport is simply seeking a qualified Agency to effectively distribute a limited amount of marketing funds to make the most impact.