RFP-RC-06-029 - Social Marketing,Public Rel.,Creative Design&Dev. of Material /DOH

Summary of Specifications:
The County of Rockland is committed to providing services that enrich the lives of its taxpayers through such initiatives as public awareness through Social Marketing. Social marketing is the planning and implementation of programs designed to bring about change using concepts from commercial marketing. As the need arises, various DOH divisions need to update agency brochures, displays, and develop and release public service announcements to various media including how to best reach a variety of target audiences and/or geographic locations with creative solutions that achieve the intended goals of each program requested. Proposers will be responsible for developing flexible and alternative solutions to enhance a wide variety of public campaigns on an as needed basis for specialized programs which will include plans on how to best reach a variety of target audiences and/or geographic locations with creative solutions that achieve the intended goals for each program requested. Projects of this nature are generally funded through various grants and may be limited in available funding and require specific timing. The scope of services being sought requires the successful proposer to be responsible for the development, preparation, placement of advertising and management of flexible solutions for various DOH media and public relations campaigns.