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Basic Information

Reference Number

0000355829

Issuing Organization

Suffolk County Community College

Owner Organization

Suffolk County Community College

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

R24-006

Title

Digital Marketing Services

Source ID

PU.AG.USA.2260904.C13163551

Details

Location

United States, New York, Suffolk County

Delivery Point

Ammerman Campus 533 College Road
Selden, New York
United States 11784

Purchase Type

Duration: 5 years
Option: 2 renewal options, each for a two-year period

Piggyback Contract

Yes

Description

Suffolk County Community College is seeking proposals from experienced digital advertising service providers to assist in generating awareness of the college and promoting the institution to prospective students. The services include, but are not limited to, developing a detailed plan for placement and messaging, in coordination with Suffolk staff. The campaign must include clear and measurable goals and outcomes, timelines, specifications for placement and recommended evaluation methods.

The College is seeking a digital marketing partner capable of executing a digital strategic plan to enhance SUNY Suffolk's online presence, drive traffic, and achieve marketing goals.

Essential Services

Paid Search
Digital Display Advertising
Social Media Advertising
Email Marketing
IP Targeted Display Advertising
Content Development and Creative Development
Project Management
Tracking and Analytics

Optional Services that may be made available to the College

SEO Services
OTT/Streaming TV
Digital Out of Home
Amazon Display and Digital Audio
Conversion Rate Optimization (CRO)

Campaigns/Initiatives

The college implements many different digital campaigns throughout the year, often with different targeted audiences, including:

General Enrollment/Branding Campaign (Open House, Fall, Winter, Spring, Summer Terms, etc.)
1. Paid Search
2. Display
3. Social
4. Email
Continuing Education (January, July-August)
1. Display
2. Social
Program Specific (Fall and Spring)
1. Display
2. Social
3. Paid Search
Yield (Retention campaign directed at selected IP addresses in Dec-Jan, May-Aug)
1. Display
2. Social

Dates

Publication

06/20/2024 03:22 PM EDT

Bid Intent

Optional

Bid Intent DeadlineA - Latest Addendum

07/15/2024 04:00 PM EDT

Question Acceptance Deadline

07/01/2024 04:00 PM EDT

Questions are submitted online

Closing DateA - Latest Addendum

07/17/2024 12:00 PM EDT

Contact Information

Seema Menon

menons@sunysuffolk.edu

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

The proposal must be emailed to menons@sunysuffolk.edu.

As part of the bid submission, forms from the attachment named Section V - Forms and Legal Appendices need to be completed and submitted. When completing and returning the required forms from the attachment identified as Section V - Forms and Legal Appendices, return only pages 1, 2, 6, 7, 15, 16, 20, and 30, single-sided, and not any of the Appendices that were provided for reference under Section V.