The Graphic Design – Print & Digital Design Branding for Enrollment Retention, & Completion proposal requires vendor to maintain, at the discretion of the Executive Director of the WEOC, the graphic identity of the college, its print marketing and communications, as well as some digital communications. Vendor may be assigned brochure, catalog or schedule covers, design templates for brochures, recruitment packages, letterhead packages, invitation packages, posters, graphic identity guidebooks for campus users, and other assignments at the discretion of the Manager. The vendor will be required to collaborate with WEOC on strategizing to maximize the work that is produced for the Westchester Educational Opportunity Center is strategic and effective in pursuit of its goals including, but not limited to, the following:
- Maximize enrollment, retention, and completion leading to job placement and or college placement
- Strengthen admissions communications
- Know and understand the competitive landscape in workforce development
- Expand target geographical areas for recruitment and help build enrollment strategy
- Use market feedback to build the institutional brand
- Identify and evaluate industry trends
- Strengthen our brand and identity
- Identify and develop targeted print and digital communication outlets to support enrollment management objectives and goals
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- The proposal requires vendor to provide pricing and estimates as described below.
